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New Orleans - ASMP Estimating Jobs & Communicating Value

  • The New Orleans Photo Alliance 1111 Saint Mary Street New Orleans, LA, 70130 United States (map)

ASMP New Orleans/Gulf South is pleased to present commercial, editorial, portrait photographer and ASMP National Chair Luke Copping for a fun and cooperative workshop designed to help photographers deconstruct what exactly goes into putting together a bid. Luke will speak candidly and openly about his pricing methodology and discuss ways for clients to value your work more, leaving a net-positive impact on them and your market.

We start by breaking into groups to prepare estimates for one of Luke’s past jobs. Then we dissect how to bid this assignment – ultimately challenging assumptions about our own value and discussing how to demonstrate worth to clients throughout the entire estimating process.


About Luke:

Luke is a commercial and editorial portrait photographer from Buffalo, New York. He creates dramatic, sometimes quirky, portraits of subjects ranging from corporate innovators to counter culture rebels for advertising agencies, magazines, and corporate clients across the US and Canada. His clients include Forbes Magazine, Wilmington Trust, EatingWell, Golf Digest, NBC Sports, A&E Television,, M&T Bank, and many more. You can see his work at or follow him on Instagram at @lukecopping.

Join us!

Tuesday, June 18, 2019

Social: 6:00 pm

Program and Q&A: 6:45 pm

Seating is limited. Advanced purchase is advised.
Walk ups welcome on a space available basis only

Food and beverages will be served.

The New Orleans Photo Alliance
1111 St Mary St
New Orleans, LA 70130

For more information: