APA Atlanta presents;

Agency art buyers, creatives, and photo editors are finding photography talent on Instagram. Photographers are using IG to connect with stylists, makeup artists, and assistants. Are you making the most of the platform to grow your photo business?

Explore how and why Instagram has become an indispensable marketing tool for photographers and all photo industry professionals. Photographer Ellie Pritts will discuss the basics of a successful Instagram presence, and how to grow your audience organically. You will learn about:

• Why you should be on Instagram

• How to brand yourself on the platform

• Finding your niche 

• The importance of finding inspiration accounts 

• Creating a strategy for your business 

• Basics of marketing on Instagram, paid and free

• Instagram don'ts

Ellie is an acclaimed photographer and emerging director who has worked with companies like Pitchfork, VANS, Canon and Apple. @elliepritts was named one of the top photographers to follow on Instagram by TIME and launched Apple's Instagram account, @apple in 2017.

Registration will commence soon.